Our goals
Current Trends and Best Practices Evaluation
Evaluate current trends in sports communication depicting and targeting women and identify common mistakes and good practices.
Innovative Digital Training Opportunities
Create innovative digital training opportunities for European institutions and stakeholders on how to create gender-sensitive communication and non-stereotyped representations of women.
Visibility Boost for Women in Sports Industry
Promote gender equality inside the sports industry by boosting the visibility of women in the industry
The SheAds Handbook
A practical guide for sport institutions on building gender-equal advertising — grounded in research and ready to put into practice.
Manuali SheAds
Një udhëzues praktik për institucionet sportive për të ndërtuar një reklamim të barabartë gjinor — i bazuar në kërkime dhe i gatshëm për t’u zbatuar në praktikë.